To kick off 2023, Leiber is establishing a cross-functional marketing approach and stepping up its international sales in the Life Science Business Unit.

 

Karolin Kreutzer has been heading up Leiber’s cross-sector marketing department since 1.1.2023. As a trained advertising specialist and an experienced saleswoman, she previously represented Leiber’s Nutraceuticals Business Unit as its Global Business Development Manager, a role in which she enjoyed international success. She will continue to develop the Leiber brand’s strategic thrust together with marketing experts Jana Blank and Karen Mörler.

 

“Leiber’s position as a market leader for product solutions consisting of brewers’ yeast is thanks to its constant innovativeness. Our dedicated colleagues in the various specialist fields and countries contribute extensively to the success of this family-run, medium-sized company. What I am most looking forward to in my new position is further enhancing these actively implemented values from within the company and making them visible externally through targeted communication,” says Karolin Kreutzer.

 

Within the Life Science Business Unit, two new Key Account Managers will be looking after our customers in Europe: Ms Eike Meyer-Wetjen will be supporting customers in Germany/Austria and Ireland/UK with immediate effect. Mr Alessandro Sobacchi is the contact person for the expansion of the Italian market. Both have long-term experience in the food industry and have already worked successfully as distribution partners for Leiber in the past. With these two experts, Leiber is specifically stepping up its direct selling in these countries.

 

About Leiber: 

Leiber refines brewers’ yeast to produce innovative products for humans and animals. For our customers we carry out research in our own laboratories and develop tailor-made product solutions for healthy nutrition, biotechnology and agricultural applications. We reliably supply excellent products – and have been upcycling at world-market level since 1954.

Leiber is once again presenting its products at specialist trade fairs around the globe with a new, sustainable stand concept. Following the forced hiatus caused by the coronavirus pandemic, visitors at the EuroTier trade fair were delighted to engage in face-to-face talks again. Leiber focused on the sustainability of its brewers’ yeast products under the slogan ‘Give Yeast a Second Life’. Digital brochures and reusable stand construction elements at the small, but fine 40 m² stand also underscored the importance of sustainability to Leiber.

 

106,000 people attended the world’s leading trade fair for professional animal production and livestock management in Hanover in November. In order to specifically engage in dialogue with professional visitors, Leiber’s stand concept was designed for communication, with brewers’ yeast products on display, a touch wall with video clips and slide shows and a download area for digital brochures.

 

Helge Jakubowski, Director of Leiber’s Animal Nutrition Business Unit, and his team were delighted about the numerous discussions conducted with customers and interested visitors. “It was wonderful to be able to talk about innovations and joint projects in person again. This professional exchange is inspiring for all concerned.” The clearly visible trade fair stand offered a convivial, informative backdrop for this.

 

Around 1,800 manufacturers from 57 countries took part in EuroTier at the trade fair grounds in Hanover from 15 to 18 November 2022. Each day, national and international companies presented their products and innovations in 14 halls covering an area of 250,000 m² following a four-year break in physical attendance.

 

About Leiber: 

Leiber refines brewers’ yeast to produce innovative products for humans and animals. For our customers we carry out research in our own laboratories and develop tailor-made product solutions for healthy nutrition, biotechnology and agricultural applications. We reliably supply excellent products – and have been upcycling at world-market level since 1954.

“Transforming Animal Farming” – this is the guiding theme of EuroTier 2022, reflecting the changes currently embracing the livestock sector, The EuroTier trade fair will take place from 15 to 18 November 2022 at the Hanover Exhibition Grounds and will be supported by an additional digital offering. The organizer DLG (German Agricultural Society) is placing the trade fair’s technical program of the world’s leading trade fair for animal farming and livestock management under the guiding theme of “Transforming Animal Farming”. The focus is on animal welfare, animal health, sustainability, emissions, genetics, husbandry, feeding, digitalization, management, processing and direct farm sales.

 

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Visit us at EuroTier in hall 20, stand number B58

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