Leiber is once again presenting its products at specialist trade fairs around the globe with a new, sustainable stand concept. Following the forced hiatus caused by the coronavirus pandemic, visitors at the EuroTier trade fair were delighted to engage in face-to-face talks again. Leiber focused on the sustainability of its brewers’ yeast products under the slogan ‘Give Yeast a Second Life’. Digital brochures and reusable stand construction elements at the small, but fine 40 m² stand also underscored the importance of sustainability to Leiber.

106,000 people attended the world’s leading trade fair for professional animal production and livestock management in Hanover in November. In order to specifically engage in dialogue with professional visitors, Leiber’s stand concept was designed for communication, with brewers’ yeast products on display, a touch wall with video clips and slide shows and a download area for digital brochures.

Helge Jakubowski, Director of Leiber’s Animal Nutrition Business Unit, and his team were delighted about the numerous discussions conducted with customers and interested visitors. “It was wonderful to be able to talk about innovations and joint projects in person again. This professional exchange is inspiring for all concerned.” The clearly visible trade fair stand offered a convivial, informative backdrop for this.

Around 1,800 manufacturers from 57 countries took part in EuroTier at the trade fair grounds in Hanover from 15 to 18 November 2022. Each day, national and international companies presented their products and innovations in 14 halls covering an area of 250,000 m² following a four-year break in physical attendance.

About Leiber: 

Leiber refines brewers’ yeast to produce innovative products for humans and animals. For our customers we carry out research in our own laboratories and develop tailor-made product solutions for healthy nutrition, biotechnology and agricultural applications. We reliably supply excellent products – and have been upcycling at world-market level since 1954.