Heimtier & Pferd
Leiber GmbH
Leiber to strengthen strategic marketing and direct selling in Europe

To kick off 2023, Leiber is establishing a cross-functional marketing approach and stepping up its international sales in the Life Science Business Unit.


Karolin Kreutzer has been heading up Leiber’s cross-sector marketing department since 1.1.2023. As a trained advertising specialist and an experienced saleswoman, she previously represented Leiber’s Nutraceuticals Business Unit as its Global Business Development Manager, a role in which she enjoyed international success. She will continue to develop the Leiber brand’s strategic thrust together with marketing experts Jana Blank and Karen Mörler.


“Leiber’s position as a market leader for product solutions consisting of brewers’ yeast is thanks to its constant innovativeness. Our dedicated colleagues in the various specialist fields and countries contribute extensively to the success of this family-run, medium-sized company. What I am most looking forward to in my new position is further enhancing these actively implemented values from within the company and making them visible externally through targeted communication,” says Karolin Kreutzer.


Within the Life Science Business Unit, two new Key Account Managers will be looking after our customers in Europe: Ms Eike Meyer-Wetjen will be supporting customers in Germany/Austria and Ireland/UK with immediate effect. Mr Alessandro Sobacchi is the contact person for the expansion of the Italian market. Both have long-term experience in the food industry and have already worked successfully as distribution partners for Leiber in the past. With these two experts, Leiber is specifically stepping up its direct selling in these countries.


About Leiber: 

Leiber refines brewers’ yeast to produce innovative products for humans and animals. For our customers we carry out research in our own laboratories and develop tailor-made product solutions for healthy nutrition, biotechnology and agricultural applications. We reliably supply excellent products – and have been upcycling at world-market level since 1954.

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