A fresh, new logo and website for the brewers’ yeast specialist
Modern, emotional and open – these are the words we would use to describe the new Leiber logo. We have carefully refreshed our word/image logo to represent the modern positioning of the medium-sized specialist in brewers’ yeast: continuity, innovation and sustainability.
In addition to the logo, Leiber’s online presence has also been given a fresh, new update. The new website www.leibergmbh.de offers customers, business partners and those who are just curious an easy overview, transparent navigation and an in-depth insight into the company, career opportunities, markets and solutions: biotechnology, food, nutraceuticals, livestock and pets.
The new website is relaunching in parallel with the Food Ingredients Europe trade fair, which takes place from 30 November to 2 December 2021 in combination with the Health Ingredients trade fair, both in Frankfurt am Main. Leiber will attend for the first time with an exhibition stand in the new design and present its product solutions for life sciences – in the fields of biotechnology, food and nutraceuticals. A focus will be on the latest developments in protein concentrates, which offer innovative potential uses for current food trends.
Brochures, packaging and other materials will gradually appear in the new design, but first the old stock will be used to ensure the most sustainable use.
Malting barley is the basis of brewers’ yeast as a raw material, from which Leiber develops tailored product solutions for its customers in the fields of healthy nutrition, biotechnology and agriculture. Until now, this malting barley was depicted in the company’s word/image logo.
The new logo features a seedling, simultaneously intended to represent yeast and renewable raw materials in general. After all, sustainability forms part of the core concept of the company, which has been upcycling brewers’ yeast from the brewing process from as early as 1954. Leiber has chosen to focus on sustainable processes, from purchasing, production and administration to logistics.
Compared with the old logo, the core elements have been preserved and given a modern interpretation: the diamond around the seedling is no longer completely orange, but is highlighted with a thin line to show transparency and openness. This impression is also reinforced by the gap in the diamond’s outline. We have adjusted the font and colours slightly to maintain the connection to the previous presence, The overall result successfully combines our origins with our future.
Leiber refines brewers’ yeast into innovative products for humans and animals. For our cus-tomers we conduct research in our own laboratories and develop tailor-made solutions for healthy nutrition, biotechnology and agricultural applications. We reliably supply excellent products – and have been upcycling at world-market level since 1954.